How To Be A Great Leader During COVID-19—5 Effective Ways

As most of the businesses and companies try to adjust to the new normal, there are various challenges that many business owners face during this pandemic. For instance, the fluctuation of the economy’s rate all around the world has significantly affected the average revenues of countless businesses post-global crisis.

Therefore, many business owners today are finding ways to maintain and stabilize the growth of their brand despite the current circumstances.

The Importance of Leadership Today

Amidst the uncertain times, each business owner has the responsibility to take action for the sake of their company’s value and its staff members. One article from SCORE addresses leadership as “being steady in a crisis.”

Employees and customers usually look up to the company leader in a crisis. Many challenges come during a crisis that is faced by all business owners, but it may be more difficult for some. However, it is a much-needed influence—to sort out your company’s ongoing problems.

Ways On How You Can Be A Great Leader During The Pandemic

1. Create a company plan.

The Need:

How we experience this pandemic differs from around the world. And sadly, others have been in more tough conditions. Even so, it is in our best interest to maintain a positive outlook. Having an optimistic approach can help you stay productive at work and boost the morale of your workmates.

How You Can Take The Lead:

  Think of ways how you can effectively resume your company’s marketing and sales strategies without going beyond safety restrictions. Maybe, explore social media means and strengthen your online presence or try improving your company's services to accommodate the needs of your customers.

2. Have a regular schedule and daily goals.

The Need:

All of us got disconnected from our daily routines and left to make use of other work avenues to stay productive. Trying to have a regular schedule again can help you steadily get back on your feet. Also, setting daily goals encourages productivity for everyone.

How You Can Take The Lead:

Set a regular schedule that you and your team can follow. Not only will this keep you busy and hustling, but it will also help regain momentum in reaching the company’s goals. Implement daily goals that will keep your team motivated and feel accomplished at the end of each day. 

3. Show appreciation for your staff members. 

The Need:

Businesses that severely suffered from the economic crisis sadly had to let off some workers. It can be pretty challenging, but each business owner has to face that decision whether to maintain or reduce the company’s workforce. Employees may also suffer from physical, mental, and emotional issues due to the pandemic. What’s the best thing a business leader like you can do?

How You Can Take The Lead:

Mr. Steven Sack, who is a private labor and employment lawyer, tells Forbes to encourage business leaders to “do the right thing in this time of crisis instead of looking for a way to save a penny. Remember, you’re dealing with people and it’s important to take care of them, especially when they’ve been taking care of you,” he adds. He recommends looking for ways to keep workers on the payroll, even if you have to reduce hours.

4. Follow regulatory guidelines. 

The Need:

The World Health Organization (WHO) has given the general public safety guidelines to reduce the spread of the coronavirus wherever we are. Safety for everyone is the number priority. As a leader, you can be responsible for the well-being of both your customers and employees.

How You Can Take The Lead:

Administer safety guidelines, in or outside the workplace. Monitor your team’s overall health regularly. If your business nature requires physical meetings with other people (like dentistry, veterinary, etc.), make sure to follow workplace safety precautions and use necessary protective equipment. To learn more about how to handle workplace health and safety, you can refer to this guide provided by WHO.

5. Implement ways to stay in communication with your customers.

The Need:

Today, businesses are finding ways to communicate with their customers and potential leads. After all, enhancing business services to assist customer needs is one of the factors all companies must prioritize to stabilize company returns.

How You Can Take The Lead:

The availability of online technology and other contact-less means of connection has become very practical and convenient. As mentioned, utilizing social media platforms to connect with your customers and find prospects can be very productive. We encourage you to explore different ways you can continue to serve your customers.

You Can Be Successful

We all have our share of struggles in adapting to new workplace procedures and facing economic drawbacks. It's imperative to do all that we can to push through until the current circumstances get better. Until then, business owners, teams, and employees continue to stay productive. Many business owners have been able to steady their business through continuous effort. You can do it too!